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2.5. The business dialogue
This part is again the construction of a view on something, in this case the challenge of combining practice with ideals in business, by means of a communicative instrument, called dialogical interview with the author of this book, and in which the author's own experiences and challenges form the core of the discussion. The interview was held by an interlocutor who was herself quite informed about the ongoing business in the field in question, so that responses could only be frank and not seeking to escape. The questions are printed in large.
How would you define CSR?
When I speak about defining sustainability, I strongly believe you need a holistic approach. The problem or (opportunity) of being responsible is that you can't be responsible for just one element of what you do in your business. If one business activity within your company is not done responsibly or is not prioritized, then all the good things you're doing elsewhere are discredited. You have to be responsible throughout your business in business social and environmental areas. In the diamond and jewelry industry that requires a strong cooperation with all the partners in the value chain from mining to retail.
Respect for the law is, of course, a prerequisite. I like to add that CSR is a process that is value driven and that is where I believe my faith comes in. I believe one's work life is imbued with one's faith. In practice it comes back to responding to a critical question- How would you manage your company if no rules or regulations existed in the world?
How does faith come in?
Faith is a powerful motivator but it is important for me to mention that it's not that religious people always make better ethical decisions. But it is interesting to see that for many people, faith gives them the strength to do what's right, even when it means risking everything - their career, financial security, or family reputation. Again I look at my father who is my true inspiration on this journey.
Historically, it can be demonstrated that the impact of faith on the social responsibility of our company Rosy blue can be traced directly to the religion and character of my father and his uncle and how they integrated their value system into our corporation's identity and operations. Their decisions were significantly influenced by the Jain religious principles at the foundation of their personal lives. Basic values such as honesty, transparency, responsibility, fairness and integrity that are common to most religions are also included in Jainism.
In my opinion sustainable business is fundamentally about relationships. Our company sees itself as the center of a network of long-term, win-win relationships with employees, customers, suppliers
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