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As Amit Bhansali is the Managing Director of a family business Rosy Blue NV(7), we wanted to understand if his family business has a higher level of social responsibility due to his faith, and if So, what are the underlying explanatory factors in his views that help to define CSR, in which areas does his family business engage in CSR?
The first approach to this question was by means of a dialogical interview that is described in section II, 2.5 "The business dialogues”. In there Mr Bhansali explains in a candid way his views and intentions in this regard. This is, we might say, the Self-reporting part of the story: explain to a trusted and informed interlocutor what is on one's mind and what one hopes for. We now move to the substantial part, not that what is on one's mind is not substantial, on the contrary, it may be the core of the matter, but by substantial we mean what is really done in the business, what is set in place and in motion, in collaboration with other visible and less visible partners.
The role of a CEO in the decision-making process of a family business is a complex one. He or she operates in an organizational environment that reflects demands from internal and external stakeholders. He or she also interacts with other family members and non-family members of the organization that influence his or her behavior. The decision-making process is finally also tempered by the CEO's personal characteristics, such as his or her values, beliefs, needs and proficiency that may influence how he or she reacts to organizational, environmental, and responsibility demands. Personal values of the decision-maker instigate the dominant level input into the decision-making process (8) (Fritzsche, 1991), and could be a predictor of decision outcomes(9 (Barnett and Karson, 1987). Because of this, it is highly probable that religion plays a significant role in the decision outcomes of individuals whose personal characteristics are shaped by their religious orientation. The study of religion often investigates beliefs, rituals, and practices, and how they manifest themselves in various spheres of life, including the workplace. Often leaders wish to live in a holistic life that integrates, among other things, faith and work. In this following section, we want to explore how Amit Bhansali's views on CSR, as reported in the dialogical interview in the previous section, has actually worked out concretely in the corporate strategy and the focus on children's rights(10).
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