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as their contribution to human rights. However, that is no longer seen as enough whether a company is in the UN Global Compact or not. One of the innovations of the Children's Principles is that they include for each of their principles, provisions on respect and support for children's rights.
B. Rosy Blue reaches out and takes leadership in the launch of the Principles in Belgium.
After the international release of the Principles in London on 12 March 2012, a series of national launches and initiatives followed. As the Rosy Blue Business Alliance strongly believes that these Children's Rights and Business Principles create a framework and give rise to opportunities for companies and other stakeholders to engage and work to respect and support children's rights on a local level or in their global supply chain, the Rosy Blue Business Alliance made a formal commitment to His Secretary General Ban Ki Moon at the LEAD meeting at the World Economic Forum in Davos in January 2012, to promote the Children's Rights and Business Principles in Belgium and abroad. As a result a Children's Rights and Business Principles forum was launched by a public-private multi-sector working group at the Egmont Palace in Brussels in December 2012. The event reached out to over 200 participants from business, the public sector and civil society.
During the UN Global Leaders' Summit 2013 in New York, Belgium will plead in favour of a greater attention for children's rights in business strategies and activities. Amit Bhansali participated in the United Nations Global Compact Leaders' Summit, which took place in New York. The theme of the Summit was "Architects of a Better World" (16). The Summit was chaired by UN Secretary General Ban Ki-moon. It brought together leaders from the business world, civil society, the United Nations and governments, as well as from 100 Global Compact networks, including the Belgian network. The purpose of this gathering was to offer a new global concept for corporate sustainability as well as a framework for the contribution of the business world to the implementation of the Millennium Development Goals. Her Majesty the Queen of Belgium attended together with Mr. Didier Reynders, Deputy Prime Minister and Minister of Foreign Affairs of Belgium. A panel discussion, “Children's rights are everyone's business”, involving Belgian and international CEOs including Amit Bhansali was organized by the Global Compact Network Belgium, in close cooperation with UNICEF, the UN Global Compact, and the Permanent Representation of Belgium to the United Nations. It addressed the central question of the respect of children's rights in the promotion of sustainable development. HM the Queen and Minister Reynders were also present at the launch of the “Children's Rights and the Business Forum” initiative, on December 3, 2012, at the Egmont Palace in Brussels
Since 2014 a Children's Rights and Business Principles Committee(17) is appointed within the governance structure of the Global Compact local network Belgium where Rosy Blue is an active participant.
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