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Vision of this Committee The business community in Belgium embed the Children's Rights and Business Principles in its business strategy, operations and corporate culture
Mission-statement Ï Significantly increase the awareness of children and youth as critical stakeholders of
business; Ï Recognise the positive power of businesses large and small in implementing the Children's
Rights and Business Principles; Ï Advocate that businesses by contributing in creating a healthy, strong community, as
well as a more sustainable and inclusive market, strengthen their reputation and their
brand recognition; Ï Organise a forum for the business community together with governments, civil society,
academia and other stakeholders in order to share information and experiences, compare
good practices and develop concrete actions; Ï Measuring, reporting and communicating
C. The Principles in Action
The First Step - Committment
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For the Rosy Blue Business Alliance commitment is a natural step. The best interests of children have always been at the centre of our community investments. For over 50 years we have built capacity as well as infrastructure mostly in the communities where we have operations. We build eye clinics; distribute educational material, support schooling logistics, develop health programs etc. But social investments and philanthropy are not enough. As a company we must take more actions. This is why in January 2012, during the Global Compact LEAD meeting at the World Economic Forum in Davos the Rosy Blue
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