Book Title: Samkit Faith Practice Liberation
Author(s): Amit B Bhansali
Publisher: Amit B Bhansali

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Page 414
________________ Diamond manufacturers create pieces with all kinds of precious stones and metals. The most popular setting is the solitaire, for rings, earrings or pendants. But there are countless exciting designs that can be found in retailers around the world. Retail No gemstone expresses human emotions more powerfully than a diamond. It may be because of their rarity, may be because they have been around for billions of years, or it may simply be because of their unique beauty and universal appeal. For hundreds of years, diamonds have been given to celebrate important moments in people's lives such as engagements, weddings, anniversaries and the birth of a child. Today, more and more diamonds are being bought as symbols of independence and success. Whatever the occasion, there are thousands of jewellery retailers around the world providing many styles from which customers can choose the perfect diamond design. B. Positioning Rosy Blue in the diamond supply chain DIAMOND POLISHED EXPLORATION MINING SALES ROUGH WHOLESALE JEWELLERY WHOLESALE AND MANDFACILRING RETAILERS MANUFACTURING CONSUMERS WHOLESALE The Rosy Blue Business Alliance is one of the world's foremost diamantaires, with a long and distinguished history of excellence in the diamond industry. One of the business alliance entities began trading as B Arunkumar more than 50 years ago and continues to be a leading, trusted and successful player in the Indian diamond industry. Thanks to a global marketing arrangement, several entities now operate in 14 countries around the world under the Rosy Blue Alliance umbrella. Each company within the business alliance seeks to build the Rosy Blue brand. The Rosy Blue Business Alliance is composed of: > Rosy Blue (India) Pvt Ltd and its subsidiaries in 5 countries, covering 19 entities, hereafter called Rosy Blue (I) (Rosy Blue India) > Rosy Blue Investments Sàrl and its subsidiaries in 12 countries, covering 23 entities, hereafter called Rosy Blue (NI) (Rosy Blue Non-India) Rosy Blue (I) and Rosy Blue (NI) are legally independent from one another and constitute the Rosy Blue Business Alliance. Rosy Blue is a common trade name used by a network of Business Alliance entities, which are distinct, privately owned and independently managed. 411

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