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Core values
Our sustainability strategy is rooted in our core values: integrity, accountability and diversity. It is built on more than 50 years of heritage, achievements, and lessons learned.
Integrity: we strive to do what is right and what we say we will do.
ï Accountability: we are keen to deliver the same promise of trust and craftsmanship to all our customers around the world.
Diversity: we embrace the diverse characteristics of all people who work with us and respect their dignity.
Managing risks
> Legal
> Operational
> Reputational
> Protect company's brand
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CSR
the way forward in business
Realising efficiencies
> Reduce cost of material inputs, energy. transportation > Increase labour productivity
Creating sustainable products
> Meet evolving client segment and business partners' requirements > Innovate for changing market
> Product integrity
Moving beyond legal compliance
Drivers of our CSR strategy
Our strategy is to integrate CSR in a systematic way, into all parts of our operation. Integrating CSR into our operations will help us reduce costs, manage risks, minimize our impacts, attract and retain talent and strengthen our brand and business overall. CSR is the compass that ensures we grow in a responsible way.
How we are organised - global yet local
The Rosy Blue Business Alliance operates in 13 countries. As such, each alliance entity is confronted with different challenges based on the local context in which they operate. All across The Rosy Blue Business Alliance we take a global yet local approach: we work together on a global level to develop our strategic approach while we acknowledge the local diversity within our operations. A CSR liaison meeting is periodically held between all alliance entities to collaborate on promoting CSR activities and to share knowledge and best practices across the operating companies. In general, we have enhanced collaboration with the alliance entities as well as through the regular exchange of the updated information on mutual CSR-related activities.
