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Parliament, and later member of the Inspection Panel of the World Bank, precisely to check social implications of investments world-wide. Remarkably, she started as a journalist, interested in children's rights, and writing about it in newspapers, a topic that will return later in the Section three of this book, when Corporate Social Responsibility becomes the focus of discourse, and children's rights the central part of it. Van Putten's thesis, just like the present one, was born out of practice, and describes the actual development of institutions, albeit mostly in the financial sector, that are concerned with ethics in reality rather than in mere theory. A similar thesis, not so much in the financial sector, but more in large corporations in general, was presented by Jane Seiling, entitled “Moving from Individual to Constructive Accountability” (Seiling, 2005), and showing, also by means of interviews, how CEO's of large corporations would very much like to use 'constructive' accountability (work together toward a good solution, rather than check individuals afterwards, with name, blame, and shame), but admit that, even though they consider this the most desirable world, they still feel compelled to do it the old way, because that is what normative systems still require. We will come back on this constructive' way of doing things later, in Section three, when things that are really done in Rosy Blue are discussed in more detail, and when we look at how a constructionist perspective can inform and inspire us in that endeavor. We now look first at the challenge of doing? ethics in business through the lens of a dialogical interview.
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