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JAIN DIGEST. Winter 2007
Tradition) new framework of four As - acceptability, affordability, accessibility and awareness. Dipakji points to the need of a fifth P (People). In his view, business is about people the trust and confidence that a customer has is what makes a business, Companies need to create value for their customers, capture that value, and present the value to the customers. Once the customer understands the value offered that goes beyond the product they will appropriately pay for the product. As the guest editors of a Jain magazine, we are also tempted to analyze the relationship of Dipakji with his customers; may it be students, peers or colleagues, companies, other persons he deals with. It seems he has followed a three-prong formula of:
a) Faith (Value System & Proper Perception) b) Knowledge (Analysis, Information, Insight and
Research) c) Conduct (Following the values system and impressing
other of the value system).
International Summer School for Jain Studies (ISSJS) credit for converting Dean Jacobs into a vegetarian, he definitely
- Compiled by Guest Editorial Team had a lot of influence on him. Since taking over as Dean, he has driven Kellogg to create leaders that can not only effectively We just presented to you an academic profile of Prof. manage and foster a team but ensure and make people in the Padmanabh Jaini. His journey to the west began when he came team believe they are growing. This, in his view, is the single in contact with John Brough, then Professor of Sanskrit at the largest attribute that generates employee loyalty, and employee School of Oriental and African Studies at the University of loyalty is one of the biggest assets a corporation can have. In London. Would Professor John Brough have invited Jaini to his view, fear, intimidation, or short-term incentives do not London if his only expertise was in Jain studies? It seems work in the long-term. The partner-centric organization of unlikely, as Jainism; its philosophy, its rich literature and its Kellogg, where all students and instructors work as partners heritage are barely known outside the shores of India. It is the imparts this training. This technique of training not only builds responsibility of all Jains and specially those living in the western strong analytical and communication skills needed by a strong society to create awareness about Jain Heritage to the world at leader but also makes the individual a socially responsible leader. large. In this article we would like to introduce an organization Dipakji places values at the center of a framework for personal striving to change this status-quo. They are working to create growth, which he sees as supported by three main forces: 10 many more Padmanabh Jainis in universities all across the world (mental intelligence), EQ (emotional intelligence) and MO and especially in USA and Canada. (moral intelligence). While the first of these may be recognized as a traditional marker of intelligence, it is the second two -
Dr. Sulekh Chand Jain and his colleagues initiated the which Dipakji describes as emotional intelligence and moral
International Summer School for Jain Studies (ISSJS) program intelligence - that interest him most. Without these two to specifically increase the level of awareness of Jain heritage clements, your values can't be fully lived and don't have an across the world. The main objective of ISSJS is to support a impact on those around you. As he is fond of saying: "To comprehensive and scholarly academic studies and research in forgive is good, to forget is better and to move forward is the Jain heritage at the universities around the world and North best."
America in particular. ISSJS implements the program by a The marketing pundits have their different ways of
process of careful screening of potential scholars, and taking
the selected group to India for two months of intensive understanding the marketing framework, such as Dr Kotler's long-standing theory of four Ps - product, price, promotion,
academic studies, with social and ritual, aspects along with and place, or Dr. Jagdish N. Sheth's (also follower of Jain
pilgrimage and interactions with monks: in other words,
"Effect of Price on the Demand for Durables: Modeling, Estimation and Findings." (with Ram C. Rao), Journal of Business and Economic Statistics, 8, (April 1990), 163-170. (A review of this paper was published in the International Journal of Forecasting.) "Modeling Purchase Timing and Brand Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity," (with Naufel J. Vilcassim), Journal of Marketing Research, 28, (February 1991), 29-41. (A finalist for the O'Dell Award)
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