We Vegeterian People

Author(s): Atul Doshi
Publisher: Atul Doshi

Page 11

Business... commercialisation...
buying and selling of commodities... let's look at list of commodities and business sector given below...
Victim
Commodities/ Business sector Milk, Meat, Leather Education Medical/Hospitals/Health Care Defence Equipments
Animal Students Patients (all people) Citizens
If we look at time period of some 40-50 years in the past, we will realise that 'business' element was very limited in all of the list of items given in the above table. People used to buy and sell as per requirement. However, now, we have become businessminded. We do label any and every item as 'commodity' and put it in market for sale.
The gains and losses; however, are unknown. If there is an increase in demand for a motor car and mobile phone, then production can be increased by inventing new techonologies and using new machines. Old machinery can be discarded. Demand for these items are increasing day by day and though unfair, we live with the products and means to sell these products such as advertising because it is not a life and death question for any living beings, but to increase the demand for milk products by ‘marketing and advertisement' gimmick is creating havoc for animals.Like all other products, demand for dairy products is also increased by the huge amount of advertisement and marketing efforts.
Few years ago, In India, even the thought of advertising to sell 'milk' would have been absurd.
We ignore one basic principle of life- we reap as we sow. Whenever, big companies enter in to any business, their sole aim is to increase profit at any cost, be it a cost borne by humans or animals.
Dairy industry-business policy- 'Breed for Milk & Kill for Meat'
We should not have any objection to development of any industry or business, but we need to really think well before commercializing any business which directly affects life of mankind or animals.
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