Book Title: We Vegeterian People
Author(s): Atul Doshi
Publisher: Atul Doshi

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Page 35
________________ 2. Second best option... to reduce consumption of other dairy products Total Indian dairy industry size- Rs. 4,00,000 crores... Liquid milk consumption is 45% ... Balance 55% goes to make... butter and clarified butter, Cheese, Ice cream, Chocolates, Paneer, Sweets, etc. Demand for value added dairy products such as yoghurt, paneer, cheese, ice cream and baby food are expected to grow at a CAGR (compound annual growth rate) of 20 to 30 % in the next 4 to 5 years. Big food companies are opening up lots of shops to sell these products. The vegetarian people consume thousands of tons of all these items. In fact, we have so many dairy free' alternatives for all these dairy products. We should use tofu, soy cheese, almond butter, etc. We can make all these items at home and the recipes are readily available on following websites-sharanindia.org, peta.org, vegan.org, etc. Many videos for vegan recipes are available on YouTube.com We also need to remember that Rennet (from calf stomach) is used in cheese. Animal fat is used in Ice Cream. Meatless Monday is an international campaign that encourages people to not eat meat on Mondays to improve their health and the health of the planet. Meatless Monday is based in the United States, but meatless days (Monday in particular) are gaining popularity worldwide. In India, we can observe 'Milk Less Monday'to save our animals and also to improve our health. This can reduce milk consumption by 15% ( a day in a week). We can certainly live without dairy products... one day in a week. 31

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