Book Title: We Vegeterian People
Author(s): Atul Doshi
Publisher: Atul Doshi

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Page 10
________________ 06 Current scenario of Dairy Industry in developed countries.. Over the last 24 years, total world milk production has increased by 32%, but, production and consumption in the developed countries has fallen. Total milk consumption in developed countries has stayed more or less constant over the last 20 years. Last year, Mark Bittman of The New York Times reported that American demand for meat was steadily decreasing, with the Department of Agriculture projecting a further drop and it will affect their dairy industry. Developed countries have started taking corrective steps to improve their food habits by reducing milk and meat production and consumption. They are making necessary changes in laws and do not promote consumption of dairy and meat whereas Government of India is trying to do exactly the reverse. Market for Dairy products in India Mr. Sharad Pawar, Ex-Union Agriculture Minister, declared that the government will fast track the National Dairy Plan (NDP) in the coming years to meet the fast-growing demand of milk in the country. The country would need about 150 million tonnes (MT) of milk by 2017 and over 180MT by 2022. The productivity of milch cattle would need to be increased significantly to meet the growing demand and focus to improve milch animal productivity and increase milk production through a scientific approach to breeding and feeding is required. India with its population of more than 1 billion and its diverse food habits, cultures, traditions and religions offer a great market for milk and milk products. Indian dairy industry, currently pegged at Rs. 4,00,000/crores ($70 billion)-organised and unorganised, is expected to double by 2020 and it is expected to grow at a CAGR of 13-15 %. As per report dated October11, 2013, of Credit Suisse, consumption of cereals and pulses has decreased in India whereas consumption of milk and meat has increased. No industry can be gentle. The fact that supply caters to demand makes the cow the ultimate victim. It may have been gentle when each household had its own cow and treated it as a member of the family. Not any longer. -Smt. Maneka Gandhi

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