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DISCOURSE 80
101
every mundane desire is available. But it does not mean that they are meant for you. For instance, - When a man sees a new model Radio he feels tempted by
it and desires to get it. - When a man sees a T.V. set or a colour T.V. set or a Video
set, he feels tempted by them and desires to get them. - When a man sees a new car.. an imported car, he sees it;
he is tempted and desires to get it. - When a man sees some fashionable dress, he is tempted by
it and desires to get it. - When a man sees a new kind of scent, he is tempted by it
and desires to buy it. - When a man sees a beautiful house he is tempted by it and
desires to possess it. - When a man sees a beautiful woman, he is tempted by her
and desires to secure her. When a man hears or reads a review of a picture in which the picture is praised, he desires to see it. When a man hears people praising the food in a hotel he
desires to go to the hotel and eat food there. - When a man tastes some excellent food, he desires to eat
such food again and again.
THE INTOXICATION OF ADVERTISEMENTS IS ALL-PERVASIVE
The advertisements that appear in the various newspapers provoke and increase these sensual and physical cravings. People read both true and false advertisements. Now-a-days, countless advertisements relating to sound, form, taste, and touch appear in newspapers. These advertisements produce a deep effect on the minds of readers if they lack sense and intelligence. Many people lack wisdom and sense. They have the tendency to imitate others. Unintelligent imitation is going on in respect of
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