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14. THE CONCEPT OF AVATARS
Here is one clear evidence.
SRI JAYA DEV HAD NEVER AUTHORED GITA-GOVINDA, Says
Subhas Chandra Pattanayak
According to Sri Pattanayak, Sri Jaya Dev of the 12th Century Orissa, erroneously depicted as Sri Jayadev or Jayadeva, was not a Baishnav as he is being projected; he was a social revolutionary and proponent of Sahajayana sect of Buddhism. He had authored his love lyrics to provide a supportive literature to this cult, which was essential in his time to check spread of Brahminic apartheid in his motherland, Orissa.
The lyrics having immense Sahajia impact and being matchlessly popular, agents of Brahminism, in course of time, had tried to transform them into Brahminic literature through interpolations and by editing them in a style conducive to their own cult and by captioning the interpolated compilation as Gita-Govinda when, in fact, the poet was so much against the cult of Govinda that he had never used that name even for once in his lyrics, Pattanayak maintains.......Unable to write off the Buddhist impacts of this revolutionary poet, Brahminism in Orissa had played a trick. It had interpolated 72 verses on his original works and given it a misleading title called Gita-Govinda, editing the same in a style to usurp him for Brahminic Vaishnavism.
The Bengalis, without knowing the truth on Sri Jaya Dev, have joined the bandwagon of claiming him for Vaishnavism as well as for their homeland. In the process, the immortal love lyricist has been buried under baseless legends.
http://orissamatters.com/news/index.php/category/art-culture/
The direct evidence of this continuing process of amalgamation by trick or treat is seen in todays Vaishnavite attempt to assimilate Jesus into Krishna. Here is the process as articulated by Swami Prabhupada of American Vaishnavism guru who is an avatar of Krishna himself.
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