Book Title: Sambodhi 1998 Vol 22
Author(s): Jitendra B Shah, N M Kansara
Publisher: L D Indology Ahmedabad

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Page 272
________________ BRIEF NOTICES THE POETRY OF BUSINESS, by Atul K Shah, Colchester C04 3SQ, UK (Email ashah@esses ac uk Web http.//sersun 1 essex ac uk/~ashah/), 1998, pp 69, price not mentioned The author-poet is a well-known writer and speaker on business issues, and the contents of this book were successfully presented to entrepreneurs in North America, Africa and Europe It was these dialogues which prompted the writing of this book Although it is rare to see business and poetry linked together, the author believes business is and can be a creative endeavour For a long time he has been interested in aspects of business ethics, and in spite of the common response to the effect that there is no room for ethics in business, his mission is to spread the stories wherein entrepreneurs have been ethical and have been keen to share their success with others, to communicate these ideals and values, and encourage others to raise their values in life The book is a collection of sixty-three poems, with such varied titles like Money, Whistle-blower, Sale, Addiction, Grave, Green Business, Double Life - Shareholders, Debt, Reciprocity, and many more long ones His poetry is couched in British English The book is but a Draft Pre-Publication Copy - Subject to Author's Copyright It is printed in very tiny - 8 point fonts - often with centre alignment to enhance the beauty of the poem in print A few specimen will give a taste of the author's poetic relish In his poem entitled Child Labour, the poet concludes "You can rely on our promise Child labour has been kicked out But bullying and hard labour stays in" In Business Education, he writes "I say values are the key, To education. And you have none” In Stock Market, he writes "Hurry, Hurry, While greed lasts, Make your money, Easily, so you can spend it, Recklessly Forget about your conscience Don't worry, If you become more greedy, You will still live, Happily Just make your buck, Without a fuss You can now afford, A psychiatrist " NMK JAINA SIDDHANTA ŠIKŞAŅA (Hindi), by Muniśrī 108 Pramāna Sāgara, Publ. Anand Sighai, Jabalpur, (3rd Edn), 1996, pp 58, Rs 11/

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