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rather than those of modern science. The forms of expression can also be different, not only written books with a pre-established structure, like if it were sonatas in music, but eventually with the form of art, drawings if you wish, and even theatre or other performative ways of making a point.
And of course there is also the possibility of doing religion, or doing ethics in the form of creating and sustaining a business in a complex world, as production of 'persuasive evidence'. All these variations are acceptable forms of doing significant research nowadays, and can be read in various books that emerged from the social constructionist perspective, such as Reason and Bradbury (2001), probably the first handbook on action research, and also in Denzin and Lincoln (2011), probably the most authoritative handbook on qualitative research at the moment. The new criterion of significance in that type of research is not so much the statistical improbability of what is said, but the degree of engagement, or what it serves, and for whom, and, of course, the more people who can be served, the better, or the more significant. The present book includes many of these variations, to begin with the personalized reading and rating of classic and current texts in Jainism, hermeneutics if you wish and no measurement, then a small triangulation with experts in other religions, and then the persuasive evidence of a personalized account of business in an ethically inspired direction. Let us now look at this in more detail. The first section, that on Samyaktva, first
