Pratap Bhogilal Journey Through Life

Author(s): Rauf Ahmed
Publisher: Bhupendra Singh Anand

Page 17

PROLOGUE
11
That was the beginning of Leherchand's tryst with the diamond business on his own. For one who had begun from scratch as a domestic help, he had come a long way. It was an incredible story of rags to riches! He had achieved it by the sheer dint of hard work and strength of character. He always thought straight and lived by his convictions.
Leherchand had forayed into the diamond business with the backing of an acquaintance of his, Poonamchand Kotawala. However, the partnership didn't last long. Leherchand didn't approve of Kotawala's approach to business, and decided to dissolve the partnership. The break-up resulted in stocks belonging to Leherchand being locked up by Kotawala. But that didn't deter Leherchand's resolve to move on. He set up his own business in diamonds in the name of his son Bhogilal Leherchand, who had quit studies and joined him in his business. Thanks to the enormous credibility he enjoyed in the market, Leherchand could launch his business with practically no capital. He could acquire diamonds easily on jangad (credit) and sell them. As a matter of principle, he would clear his dues well before the committed date, thus making a positive impression in the market and on his supplier
Impressed by the father-son duo's business acumen and sense of ethics, a renowned diamond importer from Antwerp, Mr. Mirashi, came forward to back them. He offered to give them diamonds on approval. It wasn't long before the firm of 'Bhogilal Leherchand' became one of the leading dealers in diamonds in India. The reputation of the company spread beyond the shores of India. As their trade in jewellery (jhaveraat) flourished, they were identified as Jhaveris and their surname inevitably changed to haveri'!
Even though his own business kept growing by leaps and bounds, Leherchand continued his association with his one-time boss and mentor He never compromised on his commitment never to poach on his boss's clients. His strength of character and high values gave Leherchand a reputation which helped him and his son Bhogilal make rapid strides in the business.
Forgiveness is the décor of the brave