Book Title: Philosophical Writings
Author(s): Hemant Shah
Publisher: Academy of Philosophy

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Page 114
________________ Concept of Beauty in Vedant obscene advertisement on TV. screen, beauty which is exhibited in the market for selfish purpose of profit making, beauty which is lost or transformed into whiteness or fairness-all these certainly is inferior, low and sof called beauty. It is not real and pure but vulgarised and valueless. I started with and again I repeat to end this paper, "Let us worry about beauty (real and pure) first, the truth will take care of itself." By being worried, we simply mean being concerned about Beauty, in Vedantic term, an effort to go from ugliness (of thought, of feelings and of will; of head, heart and soul) to beauty, from beauty to Divine Beauty. Epilogue: "Let us worry about Beauty first and Truth will take care of itself. "These are the words of a physicist who introduces himself as the intellectual descendant of Albert Einstein. Beauty, today, has become the driving force in all the fields of interest, in every walk and talk of life's living and dealing. It is for this reason, as well as many other, that Beauty is something we should know more about. 95 In this small paper, I deal with Beauty from philosophical point of view. Having taken a brief note about the meaning and concept of Beauty in general, both as a property of beautiful and also as an essential element in art and aesthetic experience, I focus Beauty in Advait Philosophy. I have consciously tried to see that the detailed discussion about the evolution of the concept of Beauty in west and in India, and issues related to aesthetics is not touched. All these are not relevant to the title and, besides, I have taken for granted that the august audience/ the reader knows it. An effort is made to present a very small and precise issue to highlight only two aspects: Beauty (its philosophy) and the Experience of Beauty (Aesthetic Experience) in Advait philosophy. It is very necessary, for due justice to the paper, that there is a clear understanding of Advait school in Indian Philosophy and the approach towards Art and Beauty in general. It is typical of Indian ethos that every mundane activity is viewed against religious background. There is Jain Education International For Private & Personal Use Only www.jainelibrary.org

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