Jain Spirit 2003 12 No 17

Author(s): Jain Spirit UK
Publisher: UK Young Jains

Page 30

FEATURES
Don't forget to write about right!
During times where there aren't any events to generate media attention, a great way to keep Jain ideas and values in the public eye is to write letters to the editor. Make a point to read local papers and magazines for articles that provide fuel for a response.
Tips:
1. Keep it short. Most papers or magazines will publish no more than 300 words. Since it's better for you to cut than to let the editor do it, keep the letter between 100 and 150 words (10 to 15 typed lines).
2. Make the first sentence catchy to get the reader's
attention.
3. Stick to one issue.
28
JAIN SPIRIT
RECEIVE JAIN ON-LINE NEWSLETTER FREE email: marketing@jainspirit.org
CANCER
HEART DISEASE
4. Be timely. If possible, send the letter no more than four days after the article you're responding to has appeared. 5. Type and double-space the letter. Sign it and include your home and work telephone numbers. Some publications will want to verify that you wrote it.
6. Don't send letters just to the biggest paper in town. The smaller the paper, the better chance you have of getting your letter printed. Small weekly papers are an excellent way to reach hundreds or even thousands of people.
Jain Spirit December 2003 February 2004
Getting Dharma Into The News
Ingrid Newkirk is founder of PETA, one of the largest animal welfare organisations in the world. Visit www.peta.org
milk: it's a killer
OBESITY
Jain Spirit MLBD MOTILAL BANARSIDASS
Jan Spirit Online Newsletter 3-September 2002
Make a difference
A Cale
Paryushan
Micham Dukudam (please forgive us for any transgressions) to all from the Jain Spirit team. Hope you all had a good festival Jans all over the world celebrated this festival colourfully and spentualy. This is a symbol of how the Jain spint ves in each one of us wherever we are
For dairy-free recipes and more information, please visit PETAIndia.org and DumpDairy.com. PeTA
DIABETES