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THE NOTION OF GROWTH
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transmitted to us in stage one that a certain (useless) object appears attractive, then from now on we carry a subconscious tendency for an impulse-buy within us.
The advertising company is very interested to never allow this vague impulse to progress to stage two. Once we perceive the content of the advertisement on a conscious level, chances are great that we clearly recognize the uselessness of the promoted object. The spontaneity of buying that the advertiser intended is then rendered ineffective, because we made a conscious decision against it.
Advertisement that uses this subtle mechanism is specially effective if it engages taste and touch, since indistinct apprehension (avagraha) is not available to all the senses.
SUTRA 19
A ARARGURA II 98 ll Na caksur anindriyabhyam (19) Indistinct apprehension does not arise through the eyes or the mind. (19)
Our eyes and the mind do not experience indistinct apprehension because these two sense-organs do not come in direct contact with the objects they perceive.
The eyes e.g. can only perceive color that does not come in immediate contact with them. Similarly there certainly is no direct contact between the mind and the objects it perceives. The eyes and the mind therefore have no indistinct apprehension. The impulses they perceive are distinct and thereby can proceed to further processing without delay.
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