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arranged based on the functions of others, who are wealthier than them. People tend to forget that their spending has to be based on their own income and should not be based on their neighbour's or someone else's opinion or their status and respect enjoyed in society. Learned schoļars while giving the extent of expense to be incurred say: "riferit :" i.e. spending within your means.
People who decide their purchases of food, clothes, furniture, car or their life-style based on their neighbour's standard, will soon forget the address of happiness. Some people pay a higher price while purchasing an article not because the product is worthy of the high price, but because the store is of a higher status. Today's trend is - purchase all the necessities of life by keeping in mind the person with a higher standard of living. The marketing and sales personnel who know the mindset of today's generation merely say "High society people have high tastes !". The slogan is enough, and people purchase their products..
Today there are Textbooks and manuals on advertising and publicity. There are courses on these subjects. Higher education is also provided for the same. A lot of weightage is given to these subjects in commerce. Today no goods are sold on the strength of their quality alone, but sales are more linked to publicity. Another thing, most purchases made are not need-based, but are based on the attractiveness of outer packaging.
Often women who go for buying one saree, return home empty-handed after spending four hours and visiting eight shops. They could not select a single saree and hence could not
MIND YOUR mind : 70
