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P's of 'Marketing Mix' that includes the considerations of Product, Price, Place, Promotion and Packaging beautifully sum up all these considerations. No need to mention that Anekāntic multiple approach is the only one that can save the day for the marketing manger when the chips are down.
Anekānta and Management Functions -
Finally, we come to the important area of management functions and examine as to how the time-tested principle of Anekānta aids the managers to discharge these functions effectively. The management functions are four – 1. Planning, 2. Organising, 3. Co-ordinating and 4. Controlling. A. Planning - No endeavour can be expected to succeed
unless it is backed by sound planning. Planning requires taking into account, and reconciliation of as diverse and conflicting considerations as costs of various material as well as service inputs, market-research, competition, etc. Planning can be effective only if various factors are not only considered and reconciled but different view-points are also taken into account and rationality is always maintained. Any bias based on absolutism makes the planning flawed and renders the organisational goals susceptible to failure. An Anekāntic manager will not be swayed by such biases and ensure maximising the
profitability of his organisation. B. Organising - A manager is as effective as his organising
ability. To a large extent it depends on his leadership qualities like ability to enthuse and motivate the workers and management cadres to draw the best out of them, to ensure proper financial, material, production and marketing management. To do all this he has to constantly juggle with a large number of conflicting considerations. His success or failure depends on his ability or inability
LEADERSHIP AND MANAGEMENT THROUGH ANEKĀNTA : 365
