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Some Mistakes Corrected
States and India and these suggestions are on the line of removing the difficulties that are at present in the way.
In the first place you have no sample house in India where American goods can be exhibited and shown to the people. You cannot expect the people in foreign countries will buy your goods unless they actually see them and have an opportunity of comparing them with similar goods of other countries.
Now if you are willing to open these sample houses; that is the best thing yon can do. Appoint a special agent, an agent on whom you can rely and in whom you can place trust, and they will do the work for you
The next suggestion is that your policy of sending illustrated catalogues of prices of American firms here has no use in India. The majority of them are printed in the English language, which the people do not know anything about, nothing but a waste of your labour and time.
Last of all you must compete with foreign manufacturers in prices and in terms. I will not say anything to you about prices; about that you can do what suits yourselves. As to the terms I, can say that foreign merchants are able to give us better terms than you do.
I will just read a few lines of a letter from a foreign merchant, - an Eastern merchant. He said As a matter of fact, the great bulk of American manufacturers are extremely ignorant of the wants of the foreign market and proper means of advancing and increasing the foreign trade.”
The idea has become prevalent among the manufacturers of the United States that no commercial integrity exists outside of their own countries. This idea is an erroneous one, but it prevails in New York, but such is not the case on the other side of the world. Yon must not think that all of the honesty is one side of the
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