Book Title: From IIM Ahmedabad To Happiness
Author(s): Vijay K Jain
Publisher: Vikalp Printers

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Page 127
________________ EPILOGUE clothed them may well be envied by the great and glorious Solomon." Matthew, vi. 27 E.K. Strong in The Psychology of Selling (1925) had suggested a model - the AIDA model which postulates that a message, to be effective, should get attention, hold interest, arouse desire, and elicit action. This book can, at best, hope to arouse in you a desire to acquire true bliss and happiness. The action part is entirely yours. 115

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