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Ethics are considered options between two extreme ends- Good Vs Bad, Right Vs Wrong, Moral Vs Immoral. In more simple words they represent individual norms, group norms, social norms
etc.
In todays competitive business world, Advertising has become social process and affecting individual as well as social behaviour of the society.
Modern Society is facing ethical challenges and dilemmas in all walks of life. Our paper attempts to address some ethical dilemmas associated with advertising:
ETHICAL DILEMMAS AND ADVERTISING
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Advertising Truth & Credibility.
Advertising & Materialistic demand.
* Advertising misuses Women & Sex appeals.
Advertising creates Social Discontent.
Violent & Adventorous forms of advertisements.
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Jain Education International
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- D. Mehta
- Naveen K. Mehta
But advertising ethics must be followed and let the advertising do its "impact work" in disciplined & ethical manners. We should not suppress the creativity of Human beings or creative/ Philosophical persons at the cost of Advertising Ethics.
Particularly in a developing country like India, in our opinion, "Advertisors must be Philosophers." Because they have to address issues like Dowry, energy and water conservation, corruption, women empowerment, child labour, illeteracy, poverty eradication, deforrestation, population.
If advertisor goes ethically, it will contribute to the enhancement of knowledge and consumer's welfare. Ethically it must be ensure that promised claims are fulfilled with promised quality, promised price and at promised place.
In the end, we can conclude that truthfulness, ethical honesty, ethical decency must be accepted in all types of advertising efforts. Ethical advertising can work like Panesia as a "Mass Moral Mantra".
D Mehta, Lecturer, J.N.I.B.M., Vikram University, Ujjain Naveen Kumar Mehta, Govt. Inter College, Khachrod, Ujjain
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