Book Title: Ahimsa Crisis You Decide
Author(s): Sulekh C Jain
Publisher: Prakrit Bharti Academy

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Page 261
________________ Many transactions are worth millions of dollars and involve trust and absolute faith with those with whom one is trading. Most of the time, deals are done verbally and very little is in writing. There, one prominent Jain diamond dealer told me that Jains enjoy a high level of trust and acceptance there due to their honesty. I was very delighted to hear this. I have been told many times that Jains in India used to be famous and noted for that kind of trust, truthfulness, and honesty in trade and also in the courts of India. I wonder, do we still have that reputation? Additionally, many young couples in the West are choosing conflict-free diamonds or human-made diamonds to celebrate their love. Increasingly, it is a commonly held belief that diamond mining is brutal and inhumane, and all diamond trade is tainted by this. The US blockbuster film, Blood Diamond, did a lot to raise awareness of this. Most young women now do not want a diamond engagement ring unless it's certified to have come from Canada, which certifies their diamonds with "green" ecologically friendly and human rights friendly practices. Or, couples will choose moissanite or another human-made stone to avoid child labor or slavery tainting their symbol of love and commitment. NOTED JAIN CREATES & SELLS CRUELTYFREE SOAP When I was in my teens, I heard that one Jain in Delhi was a manufacturer of washing soap for clothes. He never used any animal based ingredients in his soap, whereas everyone else did. His soaps were cruelty free. For sale and distribution, he owned a small retail shop in a market in Delhi. He used to open his shop around 11.00am and close by 3.00pm. Even though his soap was more expensive than others, there used to be a big line of customers waiting to buy his soap. He was known for honesty, quality, full weight, and cruelty free product. An Ahimsa Crisis: You Decide 261

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