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Sumati-Jnāna 2. Preparation of information pamphlets, booklets covering the detail about the location, accessibility, religious and archaeological sites and their importance and detail. 3. Organizing the special events/promoting the fairs-festivals of these tirthas by the means already used to promote the other tourist product like electronic media, print media etc. 4. Promotion of tour package covering maximum number of tirthas. Preparation of itinerary and their marketing in the major domestic markets. 5. Preparation of long tern plan to promote these centres by keeping them in to the main stream of tourism development in the state.
Tourism is a quest to discover the wonder of heritage: Our heritage and those of others with whom we share this planet.The Jain tirthas are the part of our rich cultural heritage. Need is to discover the potential and to bring them in the knowledge of outer world. This can be only done when the state government will consider these Jain tirthas as major tourism product and prepare a long term plan for developing the essentials at these places and to promote them by modern marketing approach.
REFERENCES 1. Abhidhan Rajendra Kosh (Vijay Rajendra Suri), Ratlam, 1973-14, part IV, p. 2242. 2. Shiv Prasad, Jain Teerthon ka Eitihasik Adhyan, Varanasi, 1991, p. 13. 3. Nishithachurni, vol. 3, p. 24. 4. Anupam Jaina (ed.) Digambar Jain Teerth Nirdeshika, Indore, 2004, pp. 37-101. 5. Tourism Statistics - India Tourism- 2003. 6. L. K. Mishra, Cultural Tourism in India, p. 42. 7. Hugh and Colleen Gantzer, Yojna, 1996, Independence Day Special, p. 11.
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