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EDITOR'S BIOGRAPHICAL NOTE
Having had his schooling from Mhow and Bhopal in Madhya Pradesh, Vijay K. Jain did his graduation in Electronics Engineering from Institute of Technology, Banaras Hindu University, Varanasi, and Post-Graduation in Management from Indian Institute of Management, Ahmedabad. Mr. Jain had earlier been associated, as a visiting faculty, with the teaching of marketing and entrepreneurship. He is an ExPresident of Dehradun Management Association. He has written/ edited several books: 'Marketing Management for Small Units',
ET - F ufiae', 'From IIM-Ahmedabad to Happiness', and 'T-511 Tuert, besides publishing many monographs and articles. He is the proprietor of Vikalp Printers, a high-end printing and publishing firm, based in Dehradun.
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