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INTRODUCTION Some modern advertisement (Fig. 11) can represent true pictography.
However, picture-writing even in its more elementary stage is more than a picture. It differs from picturing, which is the beginning of pure pictorial representation or art, from the fact that it is the utilitarian beginning of written language, aiming to convey to the mind not the pure representation of an event, but a narrative of the event, each notion or
Fig. 11-The modern and astute advertiser turns to
a pictographic appeal for his rubber goods
